Science Probes Why Tweets Go Viral

Whether it's a cat video or a news story, what is a Twitter post's likelihood to spread? The answer has more to do with the structure of the network and our limited attention spans than the content or author, says an Indiana University study.

Source: http://feeds.informationweek.com/click.phdo?i=cc3dc1c3026c3d51ee9fe56b605c33f3

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